Russian Seasons Management Company and Hotel Advisors have signed an agreement to expand cooperation
On November 12, on the sidelines of the Ruviera exhibition and forum, the Russian Seasons Hotel Group Management Company and Hotel Advisors announced the expansion of cooperation and the signing of a strategic partnership agreement.
As part of the agreement, Hotel Advisors is included as a standard in Russian Seasons hotels, and the Hotel Advisors benchmarking tool, Hotel market analytics, will be enabled in all hotels in the chain.
Vladimir Masyutin, Founder and Managing Director of the Russian Seasons Hotel Group Management Company:
«Just a few weeks ago, we discussed an important issue within the industry.: how management companies can demonstrate transparent reporting to developers and investors. And it turned out that no management company today can objectively show an investor, for example, the average RevPAR or the level of network usage. It's simply impossible to verify this — either you believe the internal reporting or you don't.
And at some point I realized that the solution already exists. In Russia, there is a company called Hotel Advisors, whose data is trusted by banks, investors, and developers. We have already worked with their system at several sites — for example, in Rosa Khutor and Yaroslavl — and we see how accurate it provides analytics on the market and competitors. This is more than enough for management decisions.
Now that all our hotels will be connected to Hotel Advisors, we will be able to provide absolutely objective reporting on key indicators — Total RevPAR, Occupation, ADR — for the entire group. This means that investors and partners will be able to see transparent, verifiable analytics.
In fact, we will become the first management company in Russia that builds such a transparency system at the level of the entire network. And I am sure that this will be an important step forward for the entire hotel industry in the country**," said Vladimir Masyutin.
Sergey Danilchenko, Founder of Hotel Advisors:
«Today is a historic day not only for our company, but also for the industry. We are witnessing changes in the hotel reality, as the operational market data that we provide becomes necessary for the management of the hotel," said Sergey Danilchenko.